Bear Stearns and Two Scary Little Words

Something very strange happened the other night on The Charlie Rose Show. It was a small moment but a very telling one. The show aired on 3/14/08. Charlie’s guest was Floyd Norris, the chief financial correspondent of The New York Times. Mr. Norris was discussing the Bear Stearns meltdown. Part of what he was saying, a very small but significant part, was seemingly censored. I repeat, seemingly. The sound drop-out was very clean and it didn’t sound like a technical snafu. So, my husband and I were very curious. What could a financial writer have said that would need to be bleeped? We had TIVOed the show, enabling us to play it back (many times) to try to figure out what was bleeped. We finally were able to read his lips and were stunned to learn what two words had been censored:
“Bank Run.”
He was talking about the fact that a rumor had started about the imminent collapse of Bear Stearns and how sometimes a rumor spreads like wildfire among panicky investors. This is a direct quote from what Mr. Norris said. “If you believed Bear Stearns financial statements, they’re worth a lot of money. The trouble is right now they can’t monetize that. They’ve got a real liquidity crisis. What they confronted this week was an old fashioned —- —.” And those two scary words, ‘bank run’, had been bleeped. BANK RUN. So, has it come to this? Is our media censoring financial writers when they tell it like it is? I suppose the reality of what is happening in our financial markets is terrifying enough without tossing out incendiary words like ‘bank run’. Mr. Norris went on to say that what had happened in this case was that the rumor of Bear Stearns imminent collapse hastened its downfall. Prophesy became reality almost overnight. Perhaps Mr. Norris had asked for those two offending words to be bleeped, not wanting to throw another log on the bonfire raging throughout Wall Street and the rapidly plunging economic outlook.
It does makes you wonder. Was the bleep accidental, pure coincidence or are we being protected from even worse financial news? The government is bailing out Bear Stearns. And Lehman Brothers seems poised for the next bailout. In truth, all of us are bailing out Bear Stearns. Is it possible this is happening without our being fully informed of how bleak the financial picture is for all of us middle class taxpayers? Once again we’re being asked to pick up the tab for the risky, reckless maneuvers of financial experts who just didn’t ‘see’ this collapse coming. Amazing.
Realizing that those two words were probably censored felt like a strange dream. I wonder if anyone else picked up on that.

Jan Bina, Blogger for In the Trenches Productions

Published in: on March 17, 2008 at 10:06 pm  Comments (1)  
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Hillary Clinton: Hold the “B” Word, Please

“By choosing a woman to run for our nation’s second highest office, you sent a powerful signal to all Americans. There are no doors we cannot unlock. We will place no limits on achievement.” — Geraldine Ferraro (1984)

Ferraro? “A four-million dollar…… I can’t say it, but it rhymes with ‘rich.’” — Barbara Bush

Twenty-Four Years. That’s how long it’s been since a woman (almost) made it to the top of America’s political ladder. Despite great strides by other women… some becoming members of Congress, Senators, even Governors, Nancy Pelosi’s 2002 election by her colleagues to lead Congress as Speaker of the House was the next major breakthrough into politics topmost ranks. Just two heartbeats from the presidency.

‘America. Love Her or Leave Her.’ That’s a catch-all phrase used by hard-liners to defend America against criticism. Right now… today… a political twist on that phrase might very well be ‘Hillary Clinton. Love Her or Hate Her.’ Has there ever been a single woman whose very name elicits both elation and revulsion within the ranks of everyday America? You’d be hard-pressed to find someone who rides the middle rail on the topic of Hillary Clinton. Polarization is an apt description of her effect on American politics.

‘Hillary Cries!’ the headlines shout when during a particularly emotional moment her voice faltered, cracked, and her eyes glistened. ‘Hillary Attacks!’ scream the pundits when she dares to disagree with a political rival. She’s cold… calculating. She’s a Bitch!

We live in a country consumed with propping up the idea of family. A country where songs that proclaim, ‘Stand By Your Man,’ reach the top of the charts. But Hillary Clinton, after standing by HER man following a series of, shall we say, indiscretions, has been called an enabler… a lesbian… a dealmaker who, if she had a scrap of pride, would have left him flat. I guess we listen more to the music than the words.

“I’ve been called some names I’d be embarrassed to repeat in public. I’ve learned that my hairstyles and fashion choices provide endless fodder for public discussion and dissection. You know sometimes I’ll walk by and see somebody on TV talking about what I’m wearing and they will have imbued it with great meaning, ‘She chose that color to send a certain message.’ I did? I’ve been told to smile more, I’ve been told to smile less. I’ve been told to speak more loudly, I’ve been told to speak more softly. I’ve been told to not speak very much at all.” — Senator Hillary Clinton

We can do better than this, can’t we? In subtle and not-so-subtle ways, the political process is rife with sexism. But say what you will about Hillary, this country… our daughters… owe this woman an incredible debt of gratitude. Regardless of whether she wins or loses the presidency, she has blown the top right off whatever glass ceiling remained in American politics. Watching her one-on-one debate with Senator Obama not long ago brought tears to my eyes. That this event could happen in my lifetime was not something I would have thought possible.

Give pause before unleashing the ‘B’ word or, worse, the ‘C’ word. Think about today’s young women, many intelligent, hopeful, and ambitious. They’re watching Hillary… and wondering if ambition and success are worth the price she’s paying. If not Hillary, then perhaps one of those young women WILL be a future president. Perhaps one will reach even higher.

Republicans, Democrats, and Independents – whether or not in agreement with her politics – must acknowledge the accomplishments and sacrifice that Hillary Clinton has made for America… and for our daughters.

As for me, I can only hope that someone gives her a copy of this post. If so, I’d like to say, from the heart, ‘Thank you, Hillary.’

Posted by Mandy Crest, Blogger for In The Trenches Productions, The First Entertainment Website for Women over 40!

Published in: on March 11, 2008 at 11:50 am  Comments (5)  
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A Musical Milestone for Women

    Sandra Day O’Connor, the first woman appointed to the Supreme Court, graduated in 1952 near the top of her Yale Law School class. Yet, the only job she was offered after graduation was that of legal secretary. What a contrast with today, when voters in this country seem totally comfortable with the notion of electing a woman to the most to powerful job in the world. It seems there are no more barriers for women to shatter. So, I was somewhat surprised to hear about a ‘first woman’ milestone that was recently achieved.
On September 27, 2007, the Baltimore Symphony made history when Marin Alsop became the first woman to head a major symphony orchestra. Reading about her made me realize why we need more women in leadership positions in classical music. Critics have written glowingly about her musicianship. Her credits and awards are impressive; in fact, she has just won the 2008 Theodore Thomas Award from the Conductors Guild. But what struck me was her approach to music as a way to create a relationship between orchestra and audience. In The Christian Science Monitor from September 26, 2007, Marin Alsop said, “Everything in life is about personal relationships – including the way one feels about music. I want to create as many opportunities for people to have that ‘aha’ moment – give people the chance to really connect with the composers.”
Marin Alsop’s style is to break the invisible wall between orchestra and audience. As noted in The Christian Science Monitor, “She talks to her audience, swiveling around on the podium and leaning over the rail to explain the composition about to be played.” Her goal is to make classical music accessible to everyone, to take it out of the realm of fusty elitism. Many people undoubtedly view classical music like taking medicine or doing a daily workout – something that’s a chore but will somehow make them a better person. Frankly, some days I’d rather listen to Huey’s “Pop, Lock & Drop It” than to some soporific string quartet. But Marin Alsop wants to make classical music a choice we joyfully embrace. I must admit I’d gladly spend my shrinking entertainment dollars on one of the inventive programs that she has created.
She is designing concerts that combine a traditional piece, Beethoven or Mozart, for example, with a selection by a contemporary composer. The January 7, 2008 issue of The New Yorker called her inaugural season “Startlingly ambitious…Eleven living composers make appearances.” She is building an audience for new music by inviting these prominent composers to discuss their works in public conversations. The “Composers in Conversation” series seems totally fascinating. How often do you have a chance to ask the next Stravinsky about their creative process, how a piece evolves from head to sheet music to concert hall?
Sounds great, you say, but you don’t live anywhere near Baltimore. Marin Alsop is bringing the Baltimore Symphony to you. She has brought technology to the symphony; live concerts and new recordings are now readily available. Concerts are broadcast live on XM satellite radio. At the Marin Alsop website, you can download tracks from the Baltimore Symphony to your iPod. Downloads are also available at iTunes. You can buy a Baltimore Symphony CD. After not recording in decades, the Baltimore Symphony is back in the studio. The musicians, by the way, are elated.
Like Leonard Bernstein, her beloved mentor, she is a conductor for the people. As noted in The Christian Science Monitor, “The people of Baltimore embraced Alsop without hesitation. They were charmed by her down-to-earth manner. The morning the box office opened for this season, hundreds of people lined up to buy tickets. Alsop joined them on line, serving doughnuts to sweeten the wait.” Talk about making a connection with your audience! In the early `70’s, I met the conductor Carlo Giulini backstage at the Chicago Symphony. Somehow the vision of this austere figure passing out doughnuts just doesn’t compute.
But it’s a new day and Marin Alsop is bringing much needed fresh air into the staid world of classical music. Orchestras in major cities are having trouble with funding. In fact, the Baltimore Symphony spent years in debt playing to small houses. Now, thanks to her dynamic personality and fresh approach, attendance is up. TV shows, like HBO’s current series “The Wire”, and before that, “Homicide: Life on the Streets”, paint a grim picture of Baltimore, but the actual city has much to celebrate with a new maestra in town!

Jan Bina, blogger for In The Trenches Productions
The First Entertainment Website for Women Over 40!

Naked Lies

What do you see when you stand naked in front of your mirror?To quote Carson Kressley, Lifetime Television’s flamboyant host of “How to Look Good Naked,”

“Are you perfect? No. – Are you beautiful? YES!

Carson is correct. In many ways, we are all beautiful. To prove it, he has taken on the herculean task of single-handedly setting out to redefine beauty. While others have tried, Carson may succeed, for he’s redefining beauty where it lives… in your mind.

For as long as I can remember, popular culture has done a disservice to women. It begins early – as toddlers we try to mimic our mothers and/or older sisters. We watch them try, usually in vain, to emulate female perfection as dictated between the front and back covers of the days’ popular beauty magazines, awash in airbrushed photographs of undernourished models, the final prints bearing little resemblance to the human beings upon which they are based.

Sometimes, in order to rebuild, one must first dismantle that which exists. As Carson escorts each woman into his dreaded ‘room of mirrors,’ you see, by the looks upon their faces, that this experience is, as promised, “a girl’s worst nightmare.” Knowing that unseen millions of viewers will, at this moment, render judgement, is crippling to most women. Few, if any… especially those who agree to partake in this exercise… feel that they live up to those deeply ingrained ideals of womanhood.

Two particular episodes come to mind:

Episode #1: Alea, a 27-year-old beauty, is ushered by Carson into the ‘room of mirrors.’ Alea is, by anyone’s standards, quite beautiful. Thin and sculpted, Alea is visibly horrified at her appearance. “When I look in the mirror, all I see is flaws,” she says. Wondering if we’re looking at the same woman, I turn to my husband, who comments, “That’s sad.” He’s right.

Episode #2: Layla, 32-years-old, has been at odds with her figure for twenty years. She spoke of herself as “disgusting,” and used the word “hate” when asked how she felt about herself. Layla was, indeed, unattractive, but it was her attitude and obvious self-loathing that made her so. With Carson’s encouragement, all that was about to change.

Alea and Layla found themselves in a line-up of sorts. Real women, not models, were ushered in for honest side-by-side comparisons with the girls. Later, they found themselves vamping for a professional photographer who provided proof-positive that they were each quite beautiful in their own right.

Over the course of the next few days these two women, each of who spent much of their youth feeling revulsion towards themselves, emerged from their self-imposed isolation and began to see and like themselves for who they are rather than as the ‘before’ photo in some beauty ad. They came to realize that what they always considered ‘faults’ had less to do with their bodies and more to do with their self-image and physical presentation.

This blog is for and about women over 40. Most of us have, inch by inch, revised our internal standard of what it means to be feminine so that it better coincides with the changes that we observe in our own lives and in those of our friends and family. We have a duty to encourage younger women, to share our hard-won knowledge.

Beauty, it has been said, perhaps once too often, is in the eye of the beholder. Nowhere is that cliché better put to the test than when the beholder is you and the beauty that you’re beholding is yourself.

Posted by Mandy Crest, Blogger for Women Over 40 Rock! and In The Trenches Productions


Our time is now.

As a young girl growing up in the ‘60s, I was raised in a sheltered New England community. Back then, I had yet to see a female newscaster, a female doctor, a female astronaut, or a female soldier. My young mind would have thought such a thing impossible.

Not long ago, the mature woman, as presented to us by mass media, was obsessed with keeping her husband’s dirty shirt collars clean and his coffee cup filled. To be a woman relegated you to a narrowly defined path; you were not encouraged, or expected, to wish for more. Television and movies portrayed the over-40 woman as asexual, content to tend to the needs of others at the expense of her own. What dreams they may once have harbored, now buried beyond reach. The worn cliché of a woman never admitting to being over 29 years of age is grounded in fact; to admit to anything else was to put oneself in danger of being deemed obsolete.

Flash to the 21st century — today. What a difference! From Hollywood to Washington DC, female role models abound. Together we have witnessed, and continue to witness, history in the making. History made when Nancy Pelosi took to the podium as the first-ever female US Speaker of the House. History now unfolding as Hillary Clinton becomes the first woman in history to find herself in serious contention for the position of United States President. Whether or not Hillary is elected, the landscape of US politics is forever changed. For the better.

Our time is now.

One need look no further than Candice Bergan’s character, Shirley Schmidt of ABC’s Boston Legal, to see a woman of action. Age is no barrier to Shirley, nor to Candice. They’re both smart, successful, vibrant, and confident in their sexuality. No wonder Candice was chosen to play the part.

Sally Field, Diane Keaton, Teri Hatcher, are just a few of the many women over 40 who have, throughout their careers, helped to shape the collective consciousness of more than one generation. Our daughters look, as did we, to these older women, and to the characters they play. In them, they see walking, talking evidence of that which is possible; that they too are free to pursue their dreams.

The beautiful and intelligent Vanessa Williams, age 44, gracing of cover of February’s More Magazine, it’s 10th Anniversary Edition, said, “I’m enjoying every moment. In your twenties, you think, I’ve got to prove something. In your forties, you don’t.” Bravo, Vanessa.

Our time is now.

We’re wiser at 40 than we were at 30. But to those of us nearing 60, 70, or older, the 40-year old is but a child. Most of us, sadly not all, have, by the time we’ve reached 40, learned some lessons along the way. For sure, we’ve learned a thing or two about life, and about our ability to cope and adapt when change rears its head. We embrace our dreams; no longer afraid of failure, for failure is just another lesson to be learned. We refuse to live a life of regret forged by an unwillingness to act upon our dreams.

Face it, 40 isn’t the new 30 any more than 60 is the new 40. But so what? We no longer feel compelled to lie about our age. We’ve earned those numbers and do not shrink from admitting them. We no longer feel it necessary to add “for my age” to the end of each sentence when we see ourselves in a mirror and admit that we look pretty good. Far from hanging up the “out of order” sign, aging prepares us to experience that which is to come. Our confidence, not to be confused with youth’s false bravado, is real, and comes from deep within. We’ve learned to trust our instincts in our quest to realize our potential.

Our time is now!

Speaking for myself, this is one over-40 woman who will not sit on the sidelines, content to watch the young girls have all the fun.

My Time is now. How about you?

Posted by Mandy Crest, Blogger for Women Over 40 Rock! and In The Trenches Productions

What Are We Telling Young Women?

I was working on a TV show the other day….got there at 7am, dragged myself to the makeup trailer and slumped down into the chair, wondering if I was ever gonna wake up. I needn’t have worried. The conversation going on between the two young, attractive, 20-something hair/makeup women woke me up immediately.
“How is she doing?”
“OK…she said they think the operation went well, they won’t know for sure for a few days, and she’s in some pain and won’t be able to see for a while.”
Oh dear, I thought, one of their friends must have been in an accident, or, God forbid, have the big C or something. So I asked what had happened.
“Oh she got her eye lids done.” “How old is she?” I asked. “22. But they were a little baggy.” “Oh”..and I shut my mouth.
Their conversation continued. One said that as soon as she had the money she was going to get her face pulled tight and maybe a little lipo. The other said she wanted to have her boobs done and remove a little from her ass.
“Well” said one, “if I ever get the money, I’ll just have everything they possibly can do and have it done all at once.”
And the conversation went on and on…as I looked at their reflections in the mirrors…two lovely young girls…and wondered what the heck is wrong with this generation. What has our entertainment, fashion, magazine and ad agency ruled society taught them?? There are thousands around the world dying daily of starvation and hostilities, there are people who can’t afford to buy a compact and lipstick, let alone worry about how their noses look, and these girls just spent over an hour discussing cosmetic surgery and how they can’t wait to get some!!
I think its time we started letting the younger generation see REAL women in the movies, the TV shows, the magazines, the commercials, the billboards and the magazine ads that pepper their lives. We must start letting them see and understand that life is not about looking perfect (whatever that term means to them) but about being unique.
Hopefully more and more people will visit us at In The Trenches in trying to do just that. In trying to show the world that age and looks are not what it’s all about.
Judith old-chubby-lined-and-lovin’-it Drake
In the Trenches

Published in: on October 1, 2007 at 5:31 pm  Comments (1)  


My sister sent me a cartoon depicting a pregnant woman and her husband standing before an OB/GYN. The woman asks, “Can you tell if it’s a boy or a lower wage earner?” This cartoon is very apropos for the recent 5-4 Supreme Court decision limiting the ability of workers to sue for wage discrimination. This ruling will probably have the biggest impact on women, who tend to earn less than men. The only woman on the Supreme Court, Ruth Bader Ginsburg, was quoted May 30 in Ms. Magazine from her dissenting opinion: “Women on average earn 77 cents for every man’s dollar. Women’s wages could begin at an equal level with a man’s and then decrease over time and the woman might not be aware of the discrimination until years after it began.” This discrimination frequently occurs in middle management. One can easily conclude from this that older female workers will be most profoundly affected by this decision.

The Court’s decision puts a strict timetable of 180 days to file a case after the original discriminatory act occurred. The reality of the workplace is that individual wages are not generally widely disseminated. New Mexico governor Bill Richardson stated in a press release from his campaign office, “The majority of justices on this Court are out of touch with current realities. Unequal pay is often a secret and subtle act of discrimination, and the 180-day time limit places an insurmountable burden upon those affected.” This ruling could have the effect of turning employees into amateur sleuths desperate to discover the password for the accountant’s computer to get access to pay records. It also creates mistrust: you can’t afford not to know what everyone at your pay level is earning…and know it fast.

Would the outcome of this decision have changed if our Supreme Court consisted of 8 women and 1 man? It is a bit outrageous that half the population has only one voice on the Supreme Court. During the Senate confirmation hearing for John Roberts, I was struck by a comment he made. He said that he wouldn’t let his personal opinion interfere with his interpretation of the law. Sincere though he may be, his ‘interpretation of the law’, while bound by legal opinion, must also be influenced by his world view. How could it not be??? So, if the Supreme Court has an 8 to 1 male majority, then the “world view” of half of our population is not being fairly represented/ Indeed, it’s hardly being represented at all.

Twenty some years ago Ronald Reagan said we didn’t need the ERA amendment because women’s rights were already protected by established laws. Interpreting those laws is another issue. Ruth Bader Ginsburg noted in her vocal opposition to this 5-4 decision, “In our view, this court does not comprehend, or is indifferent to, the insidious way in which women can be victims of pay discrimination.” How many other court cases that profoundly affect the lives of women across this country and in all walks of life will come before this Supreme Court? I do wonder whether men in this country would be comfortable having their rights decided by a Supreme Court consisting of 8 women and 1 man. Ask around.
Jan Bina, In The Trenches Productions

Published in: on June 5, 2007 at 12:20 am  Leave a Comment  

Where Have All The Older Actresses Gone???

I worked on a production the other day, and it reminded me yet again how unusual it is to have older actresses on the set. Not to mention actresses over a size 4. – I shan’t mention the name of said production, not only to protect the innocent, but because, in fact, this little story is formed from a combination of incidents I encountered on my last few jobs.
It always starts with the guard at the gate. He/she looks at me like I’ve obviously made a wrong turn, as there would be no reason for a chubby older woman with streaks of gray in her hair to appear at his/her gate.
“What address are you looking for?”
“I’m working on yada yada.” I get a slightly incredulous look, then: “You’re an extra?”
“No”, I say, “a featured player.”
“Hummm. Name?” – I have the feeling I’m not quite to be believed, as the list is searched, as what on earth would an old lady be doing on that production?? Then, finally: “Oh. O.K. Park over there.”
I make my way through the twisting streets toward the one where I’ll be shooting, and as I pass by the actors’ trailers for another show, a young man comes up to me with his contract. “Do I give this to you?” he asks. I smile, tell him I’m not playing a production assistant today, and move on.
I get to my set, and after the first confused look of ‘maybe she’s sombody’s mom’, I’m stopped by a young man doing his duty who says “Excuse me miss, we’re shooting here.” “So am I” I reply. Then I find my crew, who actually know who I am without my telling them, as I’m the first person I have seen on the enitre lot, where numerous series and films are being shot, who could possibly play the role of ‘Grandmother’!
Everyone is very nice to the old lady (the one good thing about reminding people of their mothers), but I have to overide the makeup person who automatically says “You’re face is fine like that”….at 7am without makeup. (Their 24 yr old thinking no doubt being that that’s what grandmas look like.) I gently point out that as I am wearing nice clothes in one scene and a wild costume in another, maybe my character is not one to go makeupless into old age. I win.
On the set people begin by over-explaining the scene to make sure the old lady gets it…until a couple of rehearsals later. They find they’re laughing…and that I’m adding bits. Suddenly they perk up…the mood changes…evidently I’m not just a older person dragged in from the street, I’m actually an actress! The writer adds another line and takes my addition of a certain no-longer-used word that makes it perfect for the situation. Good vibes from the shot. They set up for my close-up. “Rehearsal?” asks the AD. “Nah” the director replies, “Judith doesn’t need no stinkin’ rehearsal!” “Nope”, sez I, “I’ve been rehearsing for 40 years.”
Two takes, loud laughter and lovely applause greet me, and they are much appreciated. I only wish that I, and other older actresses as well, could have many more chances to experience it!
Judith Drake, proud to be an OLDER Actress. and leaving the gray in her hair, so there!

Published in: on May 23, 2007 at 10:29 pm  Leave a Comment  

It’s Downhill After 45!

ITS ALL DOWNHILL AFTER 45!!!Or so they try to tell us. I mean the usual ‘they’…commercials on tv & radio, movies, tv shows, print ads. They continually tell us, or imply, that we must snip that, plump this, lipo the other, or, Heavens forfend, we might show our actual age! And as they keep telling us in every possible way, life will assuredly fall apart when we pass that dreaded 45, so whatever you do, don’t let anyone know! That’s what they keep telling us.
But guess what? I have direct evidence to the contrary! – And by the way, none of the following give a hoot about lines, paunches or eyes that look normal instead of perenially agape. They have discovered that life not only goes on after 45…it rages! Ask the woman we just gave a 99th birthday party to at my Y…she lives alone, drives, comes to exercise every day, and just returned from a cruise. Ask my 83 year old actress friend who drives from Burbank to-hell-and-gone (i.e. Long Beach, Santa Monica, Culver City, etc.) for auditions and work. Ask my 81 year old friend and her husband who, when they were young, planned to travel the world when they retired, and have done so…at least three trips a year since they hit 65, just back from Egypt. And in her spare time she works with an animal rescue group. Ask the girl I grew up with..65 now, but still ten years old to me. She just got back from swapping homes with a lady in Mexico for six months, where she worked on pottery and fabric art…a career she took up in her 40s after deciding lawyering wasn’t really what fulfilled her. Ask my sister-in-law, who just turned 60 and just published her first book. And ask my other friend, seventy something, who designed wedding dresses for years in NY, then retired to Las Vegas, and guess what? Still designs for co.s around the world…last trip was to China…working harder than before retirement!
So I don’t believe what the media keeps trying to shove down my throat…and, to quote one of my favorite film characters, “I’m mad as hell, and I’m not gonna take this any more!” I’m gonna start writing tv shows, film producers, companies whose commercials use women from never-never land, and ask why the heck I don’t see any of ME or MY FRIENDS represented in their ads, shows, movies or commercials??? And I’m gonna write to newspapers and magazines and ask why they aren’t writing articles about real people like us, who, believe it or not, have not hidden away somewhere and stopped spending money since we hit 45. As far as I’m concerned, life is just beginning…and its time for them all to catch up!
So there!
Judith Drake, In The Trenches Productions

Published in: on April 4, 2007 at 1:15 am  Leave a Comment  

Beauty Has No Age Limit

We women have known this for eons, but has at least one company finally come to that conclusion as well? Could it be??
Check out and see. At last…LONG last….a company has come to realize that not only are we still beautiful as we age, but guess what? We have money, honey!! And we buy lots and lots of stuff! And we will, in all probability, reward companies who finally start to take notice of us.
I congratulate Dove for recognizing us – and very nicely, I might add: some lovely ladies on their site and a “commercial you’ll never see on tv” utilizing them.
I’m hoping, however, that that phrase will prove untrue – that we WILL see such commercials on tv some day…some day soon. I urge all of you to yell and scream at, or at least write, other companies that should be utilizing older women in their advertising campaigns, and point out to them the intelligence displayed by Dove. Do older women not buy clothes, shoes, perfume, make-up, computers, cars, games, and everything else under the sun?? ‘Do not go gentle into that good night’, ladies…do not simply quiet down and watch the passing parade as those birthdays add up…get out there and show the world that Dove is correct…Beauty Has No Age Limit, and neither do we!!
Judith Drake, In The Trenches Productions

Published in: on September 4, 2006 at 1:51 am  Leave a Comment